Our world is full of digital devices, devices that require chargers, chargers with cords, cords that never are were you want them. They fall down behind a shelf, a desk or something else. You have several cords for different devices and every time you need any of them you have to entangle a mess.
We wanted to find a way to keep your cords in a functional and stylish way. We went through a lot of different designs and finally landed in a organizer shaped like a tree. The organic look of the tree makes it visually pleasing and the branches make a convenient way of holding and attaching the cords, keeping them from getting away or getting entangle with each other.